Shanna Jacobsen | Jul 3, 2022
Organising and hosting an event is a costly and resource-intensive affair; during a time when budgets are much tighter, unnecessary expenditure isn’t an option. Join theplanner.guru as we navigate through what essentials and add-ons can be...
Shanna Jacobsen | May 20, 2022
Do event organisers understand attendees’ needs, wants and desires? Liz Lathan, CMP, CMO, and a co-founder of Haute Companies, took it upon herself to identify attendees’ pet peeves to create The Attendee Bill of Rights: A Guide to...
Shanna Jacobsen | May 8, 2022
theplanner.guru learns why micro events are an important strategy on the back of the Covid-19 pandemic. Events are an important driver in creating awareness around brands, people and initiatives. The reason for this is that they are designed around...
Scott Langley | Apr 24, 2022
Decoding your team could help you achieve maximum results. Scott Langley weighs in with some tricks of the trade. Think about your team for a minute. Nope. Not your sports team. Your other team – the one you work with. Have you ever wondered how...
Shanna Jacobsen | Apr 1, 2022
In an official media release received by theplanner.guru, Corporate Traveller says its new monthly resource covers everything from travel policies to cost savings and more. Corporate Traveller, the corporate travel brand of the Flight Centre Travel...
Shanna Jacobsen | Mar 28, 2022
On 15 March 2022, the SA Events Council hosted the Road to Recovery webinar together with several business events industry role-players. Here is an overview of the discussions. Exactly two years after the declaration of a State of Disaster...
Shanna Jacobsen | Mar 21, 2022
Creating a standard for outcome-based events should be a no-brainer. theplanner.guru makes a case for why this matters now more than ever. Given the financial outlay and effort required to bring together each event, it is time that the MICE and...
Shanna Jacobsen | Mar 14, 2022
Analytics are a means to establishing event outcomes and understanding what delegates want. theplanner.guru learns how far we can push these parameters. The meetings and events industry has rapidly evolved over the past two years, with Covid-19...
Shanna Jacobsen | Sep 10, 2021
A key objective for us as event organisers and planners is to deliver ROI for our clients. theplanner.guru explores some of the top strategies we can implement. Return on investment – it’s the sweet spot for any event organiser and marketer, and of...
Shanna Jacobsen | Aug 28, 2021
How do your virtual attendees learn and how do they want to learn? theplanner.guru offers insights into some strategies that are applicable even beyond the virtual experience. As planners and organisers, we are becoming increasingly aware of the...
Shanna Jacobsen | Jul 27, 2021
Metrics that we can apply to gauge attendance and engagement at our events is becoming an important component of how we benchmark our success. The Planner Guru learns more. One of the conundrums we face as events organisers and planners is how we...
Shanna Jacobsen | Apr 3, 2020
The effects of the COVID-19 pandemic have been devastating; not only to human lives, but also in how the measures necessary to slow its spread are threatening the economic viability of businesses, and will likely result in job losses. The good...
