The Five Percent Roadshow

Budding entrepreneurs who want inspiration to turn their idea into the next big thing in travel and MICE sectors are invited to sign up to a marketing workshop later this month, run in association with WTM London and IBTM World.

The Five Percent Roadshow promises insight, encouragement, and best-practice examples from those in the know during a six-hour online event that’s jam-packed with seminars, breakout sessions and in-depth discussions as well as networking opportunities.

There will be four sessions. The first, Defining Your Company Character Diamond, explains how a well-crafted character diamond can help entrepreneurs understand their own personal values and how that can be used to inform the messaging for their company. Session two is entitled: Discovering Your Ideal Customer Profile.

Session three covers how to Clarify Your Company Message, while session four, Turning Complete Strangers into Raving Fans of Your Business, looks at how to create a roadmap that will help people discover your brand, build a relationship with you, and become buyers who turn into raving fans.

The Five Percent co-founder and CEO Marcus Murphy says, “If you’re going to be starting a business in 2021 and beyond, you need to be a practitioner, not a theologian, and that starts by making sure you’re going to be building the right foundation. Don’t just sit around for the next year where you didn’t do anything about that great idea.”

Register