Shanna Jacobsen | Oct 9, 2023
The Covid-19 pandemic proved just how vulnerable event and wedding planning businesses are to external forces, with many being forced to shut their doors in response to the national lockdowns. Now, in the aftermath of the pandemic, event industry...
Shanna Jacobsen | Sep 28, 2023
Face-to-face requests are 34 times more effective than email, and handshakes promote cooperation and positively influence negotiation outcomes, according to MIT’s Human Dynamics Lab. It’s a compelling reason for businesses to send their teams...
Shanna Jacobsen | Aug 14, 2023
What do you first think of when you hear the words African safari? Chances are it’s open 4×4 game-viewing vehicles, safari guides, trackers and guests in search of the Big 5 in Africa’s bushveld. This is the traditional safari holiday – and...
Shanna Jacobsen | Apr 25, 2023
Digital marketing guru Natasha Jayne Heiberg shares her insights and expertise with us on the most effective ways to promote engagement on social media, and benefit from the analytics these interactions generate. This article was first published in...
Shanna Jacobsen | Apr 18, 2023
ChatGPT – short for Chat Generative Pre-trained Transformer – has given event professionals an interesting tool to work with. Some of its uses have included: drafting emails and sponsorship proposals, creating social media content calendars,...
