exhibitions | The Planner - Part 6

exhibitions

wow exhibitions stands

5 top tips to have a wow stand

FIRST IMPRESSIONS ARE OF VITAL IMPORTANCE  Exhibitors should make it a priority to assess their stand’s visibility, and the message it communicates. Successful visibility can be achieved through the use of modern and effective illumination such as...

Exciting engaging exhibitions

The exhibition industry is always changing and as a result it is important to stay on trend and to push boundaries in order to appeal to a rapidly advancing market.  Kim Kitchen shares what we can expect from exhibition stands this year. LARGE...

Reasons why exhibitors fail

Exhibiting at trade shows and exhibitions is often incorrectly considered as a meaningless activity that is solely purposed for an organisation to “show face” and gather more social media fans and followers. This is an unfortunate misconception...

Exhibitions: What makes them so resilient?

The exhibition industry, over the years, has proved incredibly resilient, and after each economic storm, when the clouds eventually do clear, history has repeatedly revealed the industry’s “miraculous” recovery. What is the...
coca-cola-dome2

Infinite possibilities

The Coca-Cola dome has, over the past year enhanced its reputation for offering unsurpassed service excellence in the event and exhibition sector. In 2013 alone, the venue hosted many successful events, and the number of visitors and foot traffic...
The Christie Roadster

Gearhouse continue to improve AV stockholding

Gearhouse Group, South Africa’s largest rental staging company, has increased their Audio Visual projection stockholding with the recent purchase of sixteen 20K projectors – eight Christie Roadster HD20K-J 3-chip DLP® and eight Panasonic...
Table top exhibitors

Table top trading on trial

Way back when – an enterprising gent explored the possibilities of a less sophisticated version of the standard exhibition format of shell scheme, carpets and two spot lights thrown-in as part of a package deal.  After much trial and error – the...