Helen Brewer | Aug 19, 2016
The main meeting room was packed to capacity with two large screens, indicating in huge memorable letters plus photo that Gilan Gork – Master Mentalist – would soon be taking to the stage. Punctuality Personified A refreshing count-down...
Helen Brewer | Aug 12, 2016
Why do we have conferences in the first place? was the immediate question which came to mind when reading the other Michael Jackson’s excellent article entitled ‘Thoughts on Re-engaging Conference Audiences’. Jackson’s opening salvo...
Helen Brewer | Aug 5, 2016
The question was posed by a group of event managers: Do we, as planners, have a duty or responsibility to society? Without much debate the answer was a resounding ‘yes’. With privilege comes responsibility. We have a duty and responsibility to...
Helen Brewer | Jul 15, 2016
The talk on the MICE streets leaves little doubt of the challenges between the hard-core MICE buyer decision-makers and a myriad of software developers in particular. We are bombarded with every conceivable type of software gizmo to make the life...
Helen Brewer | Jul 8, 2016
The MICE Academy trends for 2016 pointed out that event delegates are starting to become more discerning in committing to attending an event especially with questionable fees structures, coupled with a programme which does not clearly spell out or...
Helen Brewer | Jun 24, 2016
As if there was could be any doubt, the big and easy financial pickings fuelled by the MICE industry confirms conclusively how (venues, catering, entertainment, rentals and the like) without even taking account of travel, tours, accommodation and...
Helen Brewer | Jun 17, 2016
A great deal of research during the past 10 months has called for a planner standard to which the MICE decision-makers – corporate / association & public sectors – can be guided as to the tasks and planning requirements irrespective of...
Helen Brewer | Jun 10, 2016
What a great breakfast morning it proved to be. The 8th June is THE global exhibition day and EXSA celebrated in style at Joburg Expo Centre. The manner in which the programme had been planned by former GM Sue Gannon left no one in doubt as to the...
Helen Brewer | Jun 5, 2016
It appears the industry is – once more – regurgitating the well-worn question: Should the industry – collectively – be called business events or MICE? Business events are focused on the prime requirements of business tourism. In other...
Helen Brewer | May 30, 2016
The Live Events Conference which took place over three days earlier this month consisted of a bevy of international presenters who shared their particular nation’s experiences in the technical production arena of the events industry. The MICE...
Helen Brewer | May 23, 2016
Endless events of one sort or another are doing the rounds and at most of these gatherings one receives a different type of satchel with loads of packed goodies ranging from printed tee-shirts, hot & cold beakers, badges, battery chargers,...
Helen Brewer | May 16, 2016
There are several sides to the technical aspects of staging and production. Entertainment with big name stars, cultural gatherings, political rallies – all of which are prevalent at this time.Then there are the myriad of MICE sector...
