Many MICE suppliers and services of venues, products and planning services continue to remonstrate about the short lead times in booking and / or ordering of a variety of essential pre-requisites for a sudden decision taken to have a Meeting, Incentive, Conference or Exhibition.
Short lead times are a sign of questionable decision-making by the end-users representative. Be it an event, marketing, PR or specific product department somewhere lurking internally is the lack of
understanding in relation to time-to-task to come-the-day.
Understanding Time Factors
The more specific and complex the objectives to achieve the desired outcomes the longer the leadtime is required.
With a capacity of:
Less than 100 a lead time of 3 months is necessary.
More than 100 a lead time of 6 months is preferable.
In the case of needing to reach the objectives plus drawing association members a minimum of one year is essential.
Effective timelines can make or break the good intentions. Time is a friend for a planner to be able to investigate the best venue and products for the MICE undertaking. Time also allows for effective
negotiations in confirming the most suitable rates and price structures.
Insufficient time has just the opposite effect and can be a formidable foe resulting in unsatisfactory
results with a high price tag.
