GMs, marketing and sales executives representing dozens of Protea Hotels and African Pride Hotels have just completed a series of Workshop “roadshow” events in Cape Town, Pretoria and Johannesburg to engage with their travel trade partners and provide face-to-face networking opportunities.
Danny Bryer, Director of Sales, Marketing & Revenue for both brands, said the National Workshops were entirely focused on disseminating news and cementing relationships with members of the travel trade, PCOs and corporate representatives.
“It was also a chance to show our trade partners what we’ve been doing in the past year; highlighting refurbishments and expansions at hotel level, and discussing brand developments and innovations so that we can better understand and meet our clients’ business requirements.
“In addition we use the National Workshops as a platform to introduce our travel trade partners to GMs located in other cities, who may not yet have had the opportunity to meet in person,” says Bryer.
