Create a hashtag – Create and enforce one hashtag for your event that links all tweets and Facebook posts. A hashtag is a unique phrase that is identified by using “#” before it. A strong hashtag is one that is unique to your event and does not relate to anything else. When formulating a hashtag it may help to add the year – or your location – for example, #DesignIndaba2014 or #DesignIndabaSA.
Related Articles
Shanna Jacobsen | Apr 11, 2024
Day 2 WTM Africa 202– A Focus on Responsible Tourism
Today marked the commencement of the Responsible Tourism Conference at WTM Africa 2024. A wide array of topics was discussed such as the essence of positive impact tourism and the effects of certification – subjects I plan to explore more...
Shanna Jacobsen | Nov 11, 2024
SAACI bridges generations for more inclusive events
By Gheeta Payle, Vice Chairperson of SAACI As our world becomes increasingly interconnected, the business events space must adapt – not by offering bigger, more dazzling conferences, but by seriously rethinking the how and who of event planning....
Antois-Leigh Nepgen | Mar 13, 2026
Garden Route tour operator channels R5.5 million annually to rural economies and conservation as it marks 20 years
Family-owned operator’s group tours alone direct millions to rural communities as industry grapples with geographic concentration Award-winning South African tour operator Earthstompers Travel estimates its group tour programme alone channels...