Protea Hotel Fire & Ice! finishes its refurb | The Planner

The Stage 2 Evolution is complete and Cape Townโ€™s hottest place to chill has swept open the stage doors to present a cool new Protea Hotel Fire & Ice! to the Mother City.

A sea of light, natural space combined with an organic feel that is rooted as deeply in Cape Town as Table Mountain makes the hotelโ€™s new public spaces fresh, relaxed and comfortable.

There are comfortable conversation areas, as well as what is arguably the countryโ€™s longest crackled glass illuminated table that can be used to chill with your tablet, plug in and listen to beats, have a meeting, or simply kick back with a drink.

The new restaurant is also an oasis of natural calm, featuring a vertical herb garden that is put to good use by the King of the Kitchen, aka Executive Chef Jason Scott.

But as with most things in the apparently laid back Mother of South African cities, thereโ€™s still a fire in the belly and the new, crisp glass bar is where all the pretty people will be found.

The bar area boasts a coffee station where the best java jockeys in the business, the Fire & Ice! Brewristas, ply their trade, as well as a milkshake bar filled with enough decadent ingredients to provide a sugar buzz for a year or six!

And although Protea Hotel Fire & Ice! is already famous for its naughty and nice shakes in more than 30 flavours, in celebration of the launch itโ€™s getting creative with at least six more flavours for summer โ€“ the first of which is a salted caramel and popcorn milkshake which was created by one of our fans.

And watch this space, says GM Janneman Britz, for special launch additions to the world-famous burger range.

โ€œWeโ€™ll be launching a breakfast burger as well, which will perfectly compliment the breakfast โ€˜regmakerโ€™ station where youโ€™ll be likely to find triple espresso milkshake shots and a Red Bull Bloody Mary dispenser if you need a particularly hard kick-start to the day!โ€

Protea Hotel Director of Sales, Marketing and Revenue, Danny Bryer, says Protea Hotel Fire & Ice! is evolving.

โ€œWe started off eight years ago with a concept hotel in Cape Town that got famous very quickly because it was the quirkiest hotel the country had ever seen. Even just the themed unisex toilets got more column inches than many celebrities, and at the time it worked.

โ€œBut as a brand weโ€™ve had to grow with the needs and desires of our guests, who want more sophisticated spaces that cater to their specific needs. Spaces that are aspirational, that are technology-friendly, that are uncluttered and seamlessly work with their lifestyles.

โ€œThatโ€™s what weโ€™ve created with Protea Hotel Fire & Ice! in Cape Town, and that sophistication is also what weโ€™ll be offering guests when we open the third hotel in Menlyn in Pretoria early next year.โ€

Bryer says he has no doubt the new look and feel of Cape Townโ€™s coolest hotel will be loved by the legions of loyal brand followers, as well as garner a generation of new fans โ€“ especially millennial travellers.