Following a decision made by NAAMSA Chief Executives at a meeting which took place in Johannesburg on 16th April 2015, the Johannesburg International Motor Show which was originally scheduled to take place from 14 to 27 October 2015 at the Johannesburg Expo Centre has been cancelled.
The costs of automotive exhibitions have risen disproportionately and this has called into question the return on investment for exhibitors. Internationally, in recent years, concerns about affordability and return on investment for exhibitors have led to the cancellation of automotive exhibitions in a number of countries. Additional considerations in the decision not to proceed with this years’ show include the fact that the event scheduled for October, 2015 clashes with the Rugby World Cup in the United Kingdom and the Eco-mobility month in Sandton over that time.
Moreover, the economic and financial climate in South Africa currently has impacted on trading conditions in the automotive sector and has resulted in substantial pressure on margins throughout the automotive value chain.
The possibility of a show in 2016 will be considered by the end of June this year. The show management company South African Shows Messe Frankfurt, in consultation with the industry’s marketing and sales experts, have been tasked to formulate proposals and a strategic action plan to enhance the value proposition for exhibitors and to increase substantially the return on investment for participants.
In essence, NAAMSA has requested its joint venture partners, South African Shows Messe Frankfurt, to formulate proposals that would ensure a sustainable, financially attractive model for possible future Johannesburg International Motor shows.
