Markex, the promotions, marketing and events exhibition taking place from 2 to 4 June at the Sandton Convention Centre, is expecting more than 10 000 visitors in 2015.
With this in mind, the Zinto Marketing Group (Zinto), established brand activation, event and entertainment company, will be showcasing its service offerings at this year’s expo. This marks its first appearance at Markex where it will debut its below-the-line marketing, promotional, branded entertainment and experiential events.
“Markex has grown exponentially since its inception and has become the most prominent industry event on the marketing calendar. With a notoriously high level of traffic the event is perfectly positioned to showcase Zinto’s marketing capabilities and offers an opportunity for us to go directly to marketers,” says Michelle Combrinck, CEO and founder of Zinto.
Brand activation creates new platforms for brands to engage with all market segments through experiential promotional activities and customised campaigns.
Zinto specialises in branded entertainment which involves packaging an entertainment event around a brand to create a captivating experience. This is achieved through a variety of vehicles including branded concerts, workplace theatre and live entertainment platforms.
As the company creates brand excitement via the arts, a team of talented performers, musicians, MCs and DJs create consumer experiences and bring brands to life.
At Zinto all internal resources are pooled, allowing the company to offer full below-the-line services and unlike other activation companies that outsource their staging and vehicles, Zinto’s entire infrastructure is offered in-house.
To this end the company has invested in portable staging complete with professional sound and lighting production, as well as LED screens which take their activations to the next level and enhance the brand experience.
Visit Zinto at stand A3 to learn how your business communication and promotional activities can be improved through branded entertainment.
