Every now and then trade associations need to take the pulse of their members to check whether they are on track with providing the required benefits or perhaps viewing the role of the association in various differing ways.
The enterprising current office bearers of SITE (Society for Incentive Excellence) did just that recently at Crowne Plaza Johannesburg – The Rosebank. The three hour agenda which skyped the same requirements to Cape Town and Durban simultaneously proved a tricky undertaking which SITE admitted was both bold and brave from the co-ordinated communications aspect.
The round table inputs of Gauteng, with guidance from Walthers‘ managing director Daryl Keywood, a multi-award winning SITE crystal recipient, indicated that both research and greater value-add networking sessions would go a long way to create a community of incentive cohesiveness.
While KZN and Western Cape concentrated on a destination marketing emphasis also proving beneficial in the big picture.
With these national updated inputs SITE South Africa is likely to be able to ‘tweak’ their existing role going forward.
