The vexing issue of definitions continues to confuse all sectors of the MICE industry.ย One personโs event is another personโs conference hence the accepted generic term of MICE which describes the gathering of people irrespective of the type or size.
Understanding and agreeing the industryโs planner definition is at the forefront going forward is paramount.
In this manner the industry can indeed โsing from the same song sheetโ.
Words such as โprofessionalโ and โcommissionsโ have accepted international dictionary descriptions and individualโs should be cautious of not making-up their own interpretations.
Definitions as understood and put forward for consensus are available from The MICE Academy. Email info@miceacademy.co.za for the definitions.
