Joburg Tourism has activated its Welcome to Jozi campaign at this year’s Rand Show from 25 March to 3 April.
Visit Hall 7 [Stand Number 7D07, 7C08] and enjoy the benefits of giveaways and fun street theatre “flash mobs”. The fun domestic tourism campaign [#Welcome2Jozi], launched in February 2016, and is designed to encourage Joburg’s residents to make the city’s visitors feel warmly welcomed. At over a hundred years old, the Rand Show is one of the biggest consumer exhibition and entertainment extravaganzas in the southern hemisphere, attracting over 200 000 consumers/ visitors.
What is the Welcome to Jozi Campaign About?
The Welcome to Jozi – Make a Visitor’s Day! Campaign, aims to inform and educate Joburgers on how to be great Johannesburg ambassadors, promote the city, enhance the Joburg visitor’s experience and ensure that visitors have great memories of Joburg.
As Africa’s most visited city and the continent’s leading business and lifestyle destination, Joburg attracts visitors from Gauteng, from South Africa’s other provinces, from other African countries and from destinations around the world. The Welcome to Jozi – Make a Visitor’s Day Today! Campaign takes a collaborative approach, encouraging all Joburgers to go the extra mile and make a visitor’s day each and every day.
The Welcome to Jozi – Make a Visitor’s Day Today! Campaign will also showcase Johannesburg’s capabilities and credentials as an international destination of choice and as a year-round destination for business and investment, business events, lifestyle, sports and leisure.
Meeting planners organising meetings, conferences or exhibitions in Joburg are spoilt for choice when it comes to business events venues. They don’t need to venture outside of Joburg to source suitable venues. In addition, by retaining their meetings in Joburg, there are a range of four and five-star stand-alone international convention centres, expo centres, and multi-purpose venues that can cater for smaller meetings and large conferences of up to 20 000 delegates.
To date, over 28 000 lifestyle events have been hosted in Joburg alone in 2015. There are also a wide range of three to five-star hotels that have high-tech meeting rooms, combining the best in accommodation with world-class conferencing facilities.
“Visitors to our city make a significant contribution to Johannesburg’s economy, which benefits development, job creation and transformation. By giving our visitors the best experiences while in our vibrant city, we are nurturing and growing tourism’s contribution to our local economy which is advantageous to all of us,” says Counsellor Ruby Mathang, MMC for Economic Development at the City of Johannesburg.
He adds that the campaign’s success is dependent on collaboration and co-operation between the City of Johannesburg, its residents and all tourism stakeholders. “By working together we can ensure visitors to our wonderful city experience the best that Johannesburg has to offer – our warm and welcoming people and the fantastic variety of experiences and attractions on offer.”
