The Boardwalk Casino has been ranked the top company in its industry in South Africa in the prestigious 2016/2017 Ask Afrika Orange Index® which benchmarks service levels in South Africa across 33 industries.
The Ask Afrika Orange Index® is the largest and most widely referenced service excellence benchmark in South Africa. It has a tracking history of service in South Africa for the past 14 years based on robust sample sizes. The Orange Index’s longevity is testament to its relevance to both public and private sector with regards to providing a reliable yardstick for service measurement in South Africa.
First released in 2001, the Ask Afrika Orange Index® gathers views through 15 000 interviews across 33 industries and 228 companies. The feedback is independently audited. The aim is to create a snapshot for South African companies, establish and maintain best of breed practices, and ultimately boost the country as a service destination.
The awards are the culmination of this research process whereby companies and institutions are rated based on respondents perceptions with a strong focus on evaluating and measuring customer service and customer satisfaction.
“We are delighted that The Boardwalk Casino has received the highest accolade in this highly respected survey. The award bears testimony to our employees’ commitment to service excellence, quality, professionalism, and innovation. We will continue to raise the bar to ensure that The Boardwalk continues to be ranked as the best in its class,” says Nqobile Majozi, the Marketing Manager at The Boardwalk.
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