Profiling South Africa as an ideal destination for business events
South Africa is burgeoning with possibility. From life science to manufacturing, the country’s key economic sectors make the Rainbow Nation an excellent investment opportunity. And with an abundance of diverse natural, cultural and historical hotspots, South Africa is an exciting destination for business and leisure travellers alike.

What makes South Africa so special?

Pinpointing any one aspect is difficult, and that is why the country is such an attractive destination, not just for leisure travel, but also for business travellers who can experience the full length and breadth of all that is on offer.

The South Africa National Convention Bureau (SANCB), the official business events arm of South African Tourism, is working together with key role-players along the business events and tourism value chain to promote the country as an ideal destination for meetings, events and incentive travel. In addition to providing several support functions, the SANCB hopes to showcase the most unique aspects of what each international delegate and traveller can experience when they visit Destination South Africa.

Here are just some of the exciting meeting and events experiences on offer in each of South Africa’s 9 provinces:


South Africa’s doors are open – are you ready?!
Meet in Africa’s top meetings and events destination!
South Africa’s doors are open!
Destination South Africa: Your next business travel and event opportunity
WATCH: Why South Africa is ideally placed to host your next business event
Destination promotion: South Africa’s achievements in the Life Science sector