On Friday 25 November, the African Association of Exhibition Organisers (AAXO) launched the first installment of its new Lunch and Learn series with analytics consultant Remy Bazin and head of consulting Jeremy Abbott, both from Sprout Performance Partners. The duo explained the new feature releases in Google Analytics 4 and how and when to make the switch.
“We’ve engaged with experts across the marketing mix to deliver quick and impactful content that will empower our members with the knowledge needed to succeed.”
Running over lunchtime, from 12:00 to 13:15, these online workshops aim to be quick and informative, while also delivering information geared to help businesses thrive. Future sessions will cover a range of topics, including metaverse marketing, writing winning event sponsorship proposals, out-of-home (OOH) advertising, PR for exhibitions, and how to use TikTok to share content.
Devi Paulsen-Abbott, Chairperson of AAXO, explains, “AAXO supports members’ training and development across a range of important issues and topics that impact their jobs, with awareness, education and sales being a key focus for events professionals across sectors. We’ve engaged with experts across the marketing mix to deliver quick and impactful content that will empower our members with the knowledge needed to succeed.”
For more information on the AAXO Lunch and Learn series, and how to join, visit www.aaxo.co.za.
Lunch and Learn: Metaverse Marketing 101 Workshop
Richard Frank, the CTO of Flow Communications, will be demystify the metaverse for AAXO members in this hype-free Metaverse Marketing 101 Workshop.
- Date: Friday 02 December 2022
- Time: 12:00 – 13:30 pm (GMT +2)
- Register here.
Attendance is limited to 50 places only, so if you’d like to attend, we recommend you book your place early.
