The name Minor Hotels may leave some with the imagination that it references the opposite of βMajorβ and it is not linked to a steadily growing international brand. However as far as major goes, across the globe it does not get any better than Minor Hotels. With 530 properties across the world β 29 of which are in Africa β the group is built on the core principles of innovation, partnership, and people development.
Since they were founded in 1967, results are driven by a βcustomer firstβ mentality. Although the company is continuing to expand by exploring strategic acquisitions, its greatest accomplishment thus far has been spotting and seizing opportunities to reimagine the brandβs offering and being the leading hospitality partner leveraging on stakeholder value.
Celebrating major trade partners
It is no wonder that Minor Hotels Africa would put recognition and rewarding of its trade partners at the very top of its priority list. Hence on the 09th February 2023 Minor Hotels Africa held its inaugural Partner Appreciation Awards for all its travel and trade partners. The event that saw a full turnout, could only be characterised as a memorable and meaningful event for both Minor Hotels Africa and its trade partners in attendance, with operatic music forming part of the entertainment in a conducive networking environment.
On the 09th February 2023 Minor Hotels Africa held its inaugural Partner Appreciation Awards for all its travel and trade partners.
Lindi Mthethwa, Regional Director for Sales and Marketing at Minor Hotels Africa said, βWe are feeling rather positive and optimistic going into 2023, we have not only seen an increase in Quarter 1 2023 vs Quarter 1 2022 at most of our properties overall, we have also seen an increase in both leisure and business enquiries. Thereβs been a huge demand for our Southern African destinations in recent times, and even more so now that people are looking for once-in-a-lifetime experiences, this shift has been brought on by aggressive marketing strategies and intentional collaborations with our trade partners.
“We managed to meet our target at most of our Southern African properties during 2022 and even saw surprisingly good visitor numbers during the festive period, and this would have not been possible without our trade partners. We thank them all for having been such a wonderful catalyst to our success in 2022β¦ it is because of their trust and support that we have been able to achieve those tough targets.β
“We are feeling rather positive and optimistic going into 2023.”
The winners who were congratulated by Lindi Mthethwa and Nico Vivier Regional Director of Operations and Development for Minor Hotels Africa accompanied by Tshifhiwa Tshivhengwa CEO of the Tourism Business Council of South Africa received awards based on their overall performance for 2022.
Winners:
- Minor Hotels Southern Africa – #1 Overall Best Performer 2022: Tourvest Destination Management
- Minor Hotels Southern Africa – #2 Overall Best Performer 2022: Cullinan Holdings Ltd
- Minor Hotels Southern Africa – #3 Overall Best Performer 2022: Wilderness
- Minor Hotels Southern Africa β Best Producer for Avani Lesotho Hotel and Casino 2022: ERM Tours
- Minor Hotels Southern Africa β Best Producer for Avani Windhoek Hotel and Casino 2022: Private Safaris
- Minor Hotels Southern Africa β Best Producer for Avani Victoria Falls Resort 2022: Bushtracks Africa
- Minor Hotels Southern Africa β Best Producer for Anantara Bazaruto Island Resort 2022: Thompsons Holidays
- Minor Hotels Southern Africa β Best Producer for Royal Livingstone Hotel by Anantara 2022: Air Holidays
βWe would like to congratulate all the award winners for their dedication and commitment to Minor Hotels Africa. Their support is invaluable and we hope that our token of appreciation is indicative of our commitment to continuing the journey with them and all our current and potential partners, said Lindi Mthethwa, Regional Director for Sales and Marketing.
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