The Association of African Exhibition Organisers (AAXO) is excited to announce a strategic partnership with the Exhibition and Events Association of South Africa (EXSA). This collaboration marks a pivotal step forward in enhancing growth, professionalism, and excellence throughout the exhibition sector across South Africa and the broader African continent.
EXSA, recognised for its commitment to maintaining high industry standards and upholding integrity among its members, joins forces with AAXO, which is dedicated to improving the exhibition landscape in Africa. Together, they aim to strengthen the industry, tackle existing challenges, and boost overall standards through mutual support and collaboration.
Devi Paulsen-Abbott, Chairperson at AAXO, shared her enthusiasm about the partnership:
“We are thrilled to work alongside EXSA to promote excellence and elevate industry standards. This partnership is a major leap in advancing our members’ interests and the industry as a whole.”
Key goals of the AAXO and EXSA partnership include:
- Upholding the highest standards of event and exhibition organisation in South Africa and Africa,
- Coordinating the Global Exhibition Day event on 5 June 2024, aimed at delivering a significant and memorable experience,
- Implementing joint marketing efforts to enhance visibility and excitement for Global Exhibition Day,
- Organising workshops, seminars, and networking events to promote professional development and facilitate knowledge exchange among industry experts,
- Conducting joint sessions to address and resolve issues between organisers and suppliers, encouraging constructive dialogue, and
- Establishing a committee to monitor the implementation and progress of the partnership initiatives.
Sibusiso Mncwabe, EXSA Chairperson, highlighted the importance of the collaboration, stating,
“Signing this MOU is just the beginning of realising a larger vision. Both EXSA and AAXO share foundational values of trust, ensuring that our collaboration is centered on our members’ best interests. This MOU allows us to streamline workflows, enhance communication between our associations, and foster a cooperative environment. We are eager to further this partnership to meet and exceed our industry expectations without compromise.”
