Last week, I attended the launch of the Meetings Unbound tool at the Radisson Blu Gautrain Hotel. The invite to the event was cryptically worded, providing little information about what to expect. The experience turned out to be a pleasant surprise, revealing a groundbreaking approach to meetings and events.
At Radisson Meetings, the doors to new meeting and event possibilities are constantly being unlocked. The venues serve as playgrounds where event stories come to life through memorable experiences. Customisable meeting rooms propel attendees beyond their comfort zones into spaces of true innovation, where ideas soar, connections deepen, and creativity blossoms.
Meetings Unbound: A Platform for Innovation
“Meetings Unbound” is a platform designed for sharing event inspiration, generating new ideas, challenging assumptions, and thinking beyond conventional boundaries. It celebrates the power of creativity and the boundless imagination in meetings and events.
Radisson Hotel Group has unveiled its pioneering Meetings Unbound value proposition and the AI-powered Radisson Meetings Dream Machine. This initiative revolutionises the world of meetings and events by allowing planners to unleash their creativity and tap into AI technology. It enables the generation of ideas beyond conventional boundaries, sharing of inspiration, and bringing imagination to life with future-thinking creations of dream event spaces.
Delivering memorable events is at the core of Radisson Hotel Group’s Meetings Unbound value proposition. It celebrates the power of creativity in events by empowering professionals to envision the future of memorable meetings. Meetings Unbound transforms venues into dynamic playgrounds where creative minds can develop new ideas and share inspiration.
Introducing the Radisson Meetings Dream Machine
The Radisson Meetings Dream Machine
To celebrate this new value proposition, Radisson Hotel Group has combined its visionary digital innovation with its meetings and events expertise to launch the Radisson Meetings Dream Machine. This customised generative AI tool enables professionals to go beyond conventional boundaries, from conceptualisation to visualisation. Event professionals can create visually stunning representations of their dream event spaces. Additionally, inspiration is shared through thought leadership on personalising event experiences with AI and real case studies of successful innovative event formats.
The infinity room
To bring the Radisson Meetings Dream Machine to life, a series of experiential creative workshops and “infinity rooms” are being organised in key destinations. The Radisson Hotel Group’s “infinity room” is an immersive experience designed to help planners step out of their comfort zones and redefine their approach to meetings and events. Participants enter an almost pitch-black meeting room and are led through deep-focus visualisation exercises to think about the challenges they face when organising meetings and navigate these constraints, with a particular emphasis on sensory experiences such as lighting and sound. As organisers progress through the stages of event-planning, the room gradually lightens, revealing infinity patterns designed to facilitate co-creation and collaborative innovation.
A commitment to innovation and creativity
In a crowded conference landscape, impressing event organisers and delegates is difficult. Delegates expect to be fully immersed and engaged in return for taking the time and effort to attend an event. Inspiration and creativity are needed now more than ever before. Radisson Meetings remains committed to helping its partners unlock the doors to new meeting possibilities.
Radisson Meetings Unbound and Radisson Meetings Dream Machine embody the company’s ethos to ensure that Every Moment Matters by leveraging the latest in digital innovation. Using pioneering AI technology, Radisson Meetings’ event venues are transformed into playgrounds where ideas soar, connections deepen, and creativity blossoms. The company consistently works hard to think outside the box and bring event visions to life, proud to unveil this exciting new offering and creative platform.
