The moment has arrived.
Registrations for the Women in MICE Breakfast are officially open — and this year’s gathering carries even greater significance for our industry.
Hosted at the CTICC in Cape Town at WTM Africa on the 15th of April 2026 from 8am to 10am.
Where the Awards Journey Begins
The Women in MICE Breakfast marks the official start of the Women in MICE Awards 2026 journey.
At this highly anticipated event, we will:
✨ Officially announce the 2026 Women in MICE Awards judges
✨ Reveal the full award categories
✨ Open nominations for the Women in MICE Awards
✨ Set the tone for the prestigious Awards evening taking place on 5 August
This breakfast is not simply a networking event — it is the launchpad for recognising excellence across South Africa’s business events industry.
Celebrating Leadership, Excellence and Impact
The Women in MICE Awards, hosted on 5 August, honour the remarkable women — and supportive male champions — who continue to shape and elevate the Meetings, Incentives, Conferences and Exhibitions sector.
From venue representatives and PCOs to service providers, association leaders, innovators and rising stars, the platform celebrates those who are driving change, growth and excellence.
The Breakfast is where that journey officially begins.
It is where anticipation builds.
Where standards are set.
Where the industry unites in celebration and collaboration.
A Call to Collaborate
As we open registrations, we also extend a powerful call to our industry partners and supporters to collaborate with us on this exciting journey.
To deliver an impactful, elevated experience, we are inviting:
Financial Sponsors
To assist in covering the hard costs of hosting a high-calibre industry platform that reflects the stature of the Awards.
Gift Bag Sponsors
Branded items, premium products, vouchers, experiences or thoughtful contributions for our curated guest gift bags.
Experience & Activation Partners
Wellness elements, experiential touchpoints, small activations and value-add enhancements that elevate the guest experience.
Your collaboration is not simply sponsorship — it is an investment in recognising and uplifting excellence within the MICE sector.
Why Align With Women in MICE?
✔ Association with a respected and growing industry platform
✔ Direct exposure to key decision-makers and leaders
✔ Brand visibility across digital, social and print channels
✔ Alignment with empowerment, leadership and industry growth
✔ Participation in a movement that drives meaningful change
Be Part of the Journey
Now is the time to:
✔ Register
✔ Sponsor
✔ Collaborate
🎟 Registrations are officially open:
https://theplannerguru.co.za/women-in-mice/
Let us come together to launch the Awards season in true Women in MICE style — bold, united and forward-looking.
This is more than a breakfast.
This is where recognition begins.
This is where excellence is celebrated.
