Joburg Tourism Company (JTC) had high level representation at ITB Asia 2023, Asia’s leading B2B travel trade show. Held in Singapore from 25 – 27 October, the JTC delegation was headed up by Councillor Nomoya Mnisi, supported by JTC Chairperson, Gugu Sithole, and the entity’s Destination Marketing Team.
In addition to several high level engagements, the delegation had an official meeting with the SA Ambassador to Singapore to discuss Joburg’s positioning as a leading business and lifestyle destination coupled with attracting Asian investors.
“It’s essential for JTC to participate at these strategic platforms to grow its market share and visibility as indicated in South Africa’s tourism recovery strategy which is alignment with the City’s tourism strategy,” explained Nomoya.
“According to the Department of Tourism’s figures released at the end of July 2023, the total number of tourist arrivals to South Africa between January and June 2023 showed an increase of 78.2% compared to the same period in 2022. Although Europe remains the largest source market for visitors outside Africa – showing a solid growth of 66.8% from 356 352 to 594 388 visitors compared to the same period in 2022 – the Asia region almost doubled its figures with 99.5% growth, from 47 912 to 95 596 visitors. Joburg is the main beneficiary for these visitor numbers.”
“According to the Department of Tourism’s figures released at the end of July 2023, the total number of tourist arrivals to South Africa between January and June 2023 showed an increase of 78.2% compared to the same period in 2022…. [And] the Asia region almost doubled its figures with 99.5% growth, from 47 912 to 95 596 visitors. Joburg is the main beneficiary for these visitor numbers.”
ITB Asia is designed to be the primary event for the Asia Pacific travel industry, much like its parent event – ITB Berlin. Now in its 16th year, ITB Asia is organised by Messe Berlin (Singapore) Pte Ltd and supported by the Singapore Exhibition & Convention Bureau. ITB Asia is co-located with the MICE Show Asia and Travel Tech Asia, covering the key verticals in the travel industry such as Leisure, MICE, Corporate and Travel Technology. With three shows in one event, it has become Asia’s largest travel showcase.
JTC’s participation at the ITB Asia 2023 travel trade exhibitions is aligned with its primary role – which is to promote Johannesburg as a leading tourism destination for business and leisure in Africa, and ultimately stimulate economic growth.
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