Every client is different. By addressing the following points outlined by Leonardo Tommassini, the manager of operations/business development at Compex, the exhibitor’s return on investment will be optimised through an effective, innovative and sustainable solution.
1 WHAT IS THE PURPOSE? Why are you exhibiting – is it for a product launch, branding and awareness purposes, public relations or for sales and lead generation?
2 WHO IS THE TARGET AUDIENCE? Will the visitors to the stand be professionals, the public or school children?
3 WHAT IS THE BUDGET? This is always the essential question that will let you know what you have to work with.
4 WHAT ARE THE DIMENSIONS OF THE SPACE? Width, length and height.
5 WHAT IS THE ORIENTATION? Is it U-shaped, an island, or L-shaped (opened on one side or another)?
6 WHAT IS MY TIMING? Access for build-up, hand-over time to the client, strike time and time to vacate.
7 WHAT ARE THE LIMITATIONS? For example: ceiling height, floor-loading, event-specific restrictions (e.g. no catering equipment).
8 WHAT TECHNOLOGY DO YOU WANT TO USE? From LCD screens, touchscreens or iPads, to interactive displays and holographic imagery, the options are endless.
9 WHAT IS THE OVERALL LOOK AND FEEL YOU ARE WANTING? This will determine whether the client needs a hospitality area, a double storey area, space for a demonstration or presentation area; and what type of floor-covering, fabrics, graphics, lighting, and hanging signage they want.
10 ARE THERE ANY SPECIAL REQUIREMENTS? This will ensure that you can meet the client’s needs. For example, you will need to get underfloor pneumatic tubing to control dentistry chairs, water supply for water features and take greening into consideration if they want a green
