The future of the MICE (meetings, incentives, conferences and exhibitions) sector is a hot topic at the moment. With political uncertainty on the rise and its impact on the economy, businesses face tough decisions for 2017. One trend that has stuck around is the conscientious consideration of the environment and going green – these have increasing importance in business strategy.
Greening is listed among the many 2017 trends to focus on and comprises social and environmentally sound business practices that are sustainable and responsible. While the road from paper to digital is paved with good intentions, businesses’ focus should be on long-term green strategies that involve altering behaviours instead of quick fixes.
The integrated business strategy that formerly saw green practice as an add-on now calls for a comprehensive holistic approach to business – from IT and e-waste management through to operations and the move to a paperless environment. Integration is more than a smart business strategy but the collective effort of the industry as a whole.
Confronting the traditional paper-pushing culture is a daunting challenge. The decision to lead by example has a definitive impact internal processes, product offering and client interactions, and companies can focus on these points to achieve a fully integrated, green business model.
INTERNAL PROCESSES are constantly evolving to adapt to changing trends and productivity levels. Change in an organisation is never easy but it is essential to remain relevant in a highly competitive market. Companies can begin with the introduction of second screens to reduce printed material and streamline operations – initially, a struggle turned into second nature.
ECO PRODUCT OFFERINGS are becoming popular. Many suppliers have come to the table with regard to thinking green – from LED lighting and low-energy devices in audiovisual through to seeded paper that can be planted into flowers or vegetables. Suppliers are continuously innovating and it’s become our job to be aware of such offerings to sell to clients, slowly changing the mindset through the supply chain.
CLIENT INTERACTIONS are complex in nature, as their decisions impact not only your bottom line but your company’s application of green policy as well. Brands with purpose are arguably more attractive; customers buy into the why more than the “what”. Leading by example is a strategy followed by many prominent brands; presenting your next proposal on tablets rather than printed documents shows a commitment to your green policy.
Changing behaviour is arguably a two-sided coin: external stakeholders (clients and suppliers) on the one side and internal stakeholders (employees) on the other. Collectively taking preemptive action towards a more sustainable business model can see greater rewards for the industry and its contributors as a whole.
