About us | The Planner

About us

We are a passionate team of writers, designers and marketers who are dedicated to serving the meetings, incentives, conferences and exhibitions (MICE) industry in a few ways:

  • Being a leading B2B publisher within this space
  • Sharing up-to-date insights and news about business events and business tourism
  • Providing a platform for industry experts and leading voices
  • Simplifying the buying decisions of event professionals

Our total distribution footprint across both print and digital is 24 927. Daily, weekly, monthly.

This footprint is made up of The Planner Guru website, newsletters and social media; bespoke webinars; as well as our four ABC audited print titles, which are:

Our Magazines

Meetings

Meetings magazine represents the MICE and business tourism sectors, featuring the latest news, industry opinions, special reports, trends and how-to’s. It is published every second month.

The Meetings and Event Planner

The Meetings & Event Planner annual publication is an essential resource for event planners, cataloguing the industry's leading venues and suppliers in a way that makes it easy to find the perfect solution for your next event.

The Exhibition Planner

The Exhibition Planner shares best practice recommendations and tips on how to be a successful exhibitor. It is an annual supplement in Meetings magazine.

The Incentive Planner

This special focus annual publication provides original content specific to its niche market, including expert interviews, best practice tips and case studies, as well as the latest research findings, industry trends and trending destinations.

Meetings

The Meetings and Event Planner

The Exhibition Planner

The Incentive Planner

Meetings magazine represents the MICE and business tourism sectors, featuring the latest news, industry opinions, special reports, trends and how-to’s. It is published every second month.

The Meetings & Event Planner annual publication is an essential resource for event planners, cataloguing the industry's leading venues and suppliers in a way that makes it easy to find the perfect solution for your next event.

The Exhibition Planner shares best practice recommendations and tips on how to be a successful exhibitor. It is an annual supplement in Meetings magazine.

This special focus annual publication provides original content specific to its niche market, including expert interviews, best practice tips and case studies, as well as the latest research findings, industry trends and trending destinations.

In addition, we have created the annual Women in MICE Awards to celebrate and acknowledge the dynamic women who are helping to drive our industry forward, while assisting them with mentorship and professional development opportunities.

We are members of the following professional event industry associations: AAXO, AIPC, EGF, EXSA and SAACI. We also collaborate with the PCO Alliance.

About CareerSuccess Magazine

CareerSuccess is South Africa’s leading professional development magazine for administrative professionals, executive assistants, office managers, and those building careers in the fast-evolving world of business support. Now proudly under the banner of 4Mal Media Management, CareerSuccess continues its legacy of empowering professionals with tools, insights, and inspiration for growth.

Originally founded and developed by Ana-Maria Valente, CareerSuccess has been a trusted voice for the professional assistant community for more than a decade. In 2025, 4Mal Media acquired the publication with a deep respect for its foundation and a vision to take it to new heights – expanding its reach, increasing engagement, and aligning its content with the needs of the modern workplace.

The magazine remains closely aligned with the Professional Association for Secretaries and Administrative Assistants (PAFSA), which serves as its esteemed backing association. PAFSA’s support ensures that the magazine stays relevant, forward-thinking, and truly representative of the professional community it serves. Through this partnership, we continue to champion the voices of administrative professionals and celebrate their critical role in every organisation.

Our mission is to inform, upskill, and inspire our readers through relevant editorial features, expert-driven advice, real-life success stories, career advancement tools, and training resources. From productivity and time management to digital upskilling, leadership, and wellness in the workplace – CareerSuccess covers it all.

With its new home at 4Mal Media, CareerSuccess is evolving into a more dynamic, digital-savvy publication while maintaining its core mission of professional empowerment. We invite readers and contributors to be part of this exciting new chapter. Whether you’re a long-time subscriber or just discovering us, CareerSuccess is here to help you grow, thrive, and lead in your career.

About PAFSA – Your Professional Home

The Professional Association for Secretaries and Administrative Assistants (PAFSA) is the official home for South Africa’s administrative professionals. As a trusted and respected industry body, PAFSA exists to support, empower, and uplift those in the PA, executive assistant, administrative support, and office management fields. Our mission is to elevate the profession by recognising its critical role in today’s business landscape and by providing members with the tools and opportunities they need to thrive.
We live in an age of constant change. As digital transformation reshapes the workplace, so too has the role of the modern PA evolved – from being a behind-the-scenes support function to a central and strategic partner in the executive office. PAFSA understands these shifts and is here to champion the professional development, influence, and recognition that admin professionals rightfully deserve.

Becoming a member of PAFSA immediately elevates your professional status. It signals your commitment to excellence, lifelong learning, and ethical standards in the workplace. Through PAFSA, members gain access to thought leadership, motivational and skills-based content, and a growing network of peers who share their journey. From webinars to exclusive industry events, awards, newsletters, and professional resources, PAFSA offers ongoing value across multiple platforms.

We believe your professional association should truly know your profession – its challenges, its opportunities, and its future. That’s why PAFSA continually engages with both members and employers to shape a relevant, respected, and supportive community. Whether you’re in the public or private sector, corporate or SME, government or NGO, PAFSA is your voice and your advocate.

We respect your time, your expertise, and your contribution to the workplace – and we exist to ensure you are recognised as more than “just a PA.” You are a leader, a coordinator, a trusted advisor – and PAFSA is here to walk alongside you on your professional journey.

PAFSA is your profession’s home.

We speak your language.
We see your value.
And we’re here to help you grow.

Associations

In Collaboration