Helen Brewer | Apr 28, 2015
Decision makers within all sectors of the marketing mix may have to stand in line if the response to the inclusion of a Survivor Tool Kit is a yard stick for a packed morning workshop of hot topics on Thursday 4 June at the Sandton Convention...
Helen Brewer | Apr 28, 2015
During a planning discussion the following was overheard: “So for this particular group undertaking the budget is tight – with surplus margins getting slimmer and slimmer on the bottom-line.” What to do is the usual anguished cry. ...
Helen Brewer | Apr 20, 2015
It was former President Thabo Mbeki who once said “I look forward to the day when the technical crew are from Africa and not Europe” at a conference in one of South Africa’s Northern neighbours, previously either a French or German...
Helen Brewer | Apr 20, 2015
The MICE industry embraces the term ‘paying it forward’ which means describing the beneficiary of a good deed repaying it to others instead of to the original benefactor. In other words, if a company partakes in a community project such as house...
Helen Brewer | Apr 13, 2015
Researching evaluation reports as to why some groups of delegates come away from a conference enlightened and invigorated while another group within the same conference have almost lost the plot has been revealed in stark reality. All conceptual...
Helen Brewer | Apr 7, 2015
It is bold, bordering on dangerous, to mess with a daily routine. Our lives are dictated by set robotic-type patterns in order to survive and hopefully succeed in the crazy hectic world we live in. During the SATSA Gauteng get together at The...
Helen Brewer | Apr 7, 2015
“The virtual age needs face to face events and experiences more than ever” says a recent panel of communication and media experts from the UK’s Financial Times and Ernst & Young in an article titled Events still necessary in digital...
Helen Brewer | Mar 30, 2015
It’s the singer not the song that draws attention, and four presenters at the SATSA (SA Tourism Services Association) Gauteng gathering this week did just that. Major sponsors to SATSA – Bidvest Bank, Sprout Consulting, SATIB and Vodacom –...
Helen Brewer | Mar 30, 2015
A snap survey conducted by the Academy among MICE venues within the greater Gauteng area has revealed thought-provoking booking schedules in the first quartile of 2015. Bookings are quick, quick slow Similar to dance lessons, MICE booking lead...
Helen Brewer | Mar 23, 2015
Exhibition organisers are a rare breed who need an array of expertise to balance a vast range of requirements in order to ensure a successful exhibition for all the stakeholders. And the stakes are high for the risk capital of venue, floor space...
Helen Brewer | Mar 23, 2015
There are few MICE gatherings that do not require some form of audio visual assistance. Getting the message across in order to meet the events objectives is paramount each and ever time. Enter one Stephen Collins – internationally recognised...
Helen Brewer | Mar 23, 2015
Pioneering a method of ensuring MICE individuals – both salaried and independent – keep up to date in the dynamic MICE industry while in tandem allowing their time and effort to be effectively acknowledged within the higher education requirements,...
