Helen Brewer | The Planner - Part 13
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Helen Brewer

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MICE copycats reveal a lot

The MICE industry continues to bemoan rival events, particularly in the exhibition sector, which are held sometimes a mere few weeks straddling the long-established similar show.  The established show has spent the time and indeed many mega-Rands...

Association organisers compete fiercely

It’s often quoted that when in doubt, getting back to basics, before heaping too much praise on international appointments can produce a deeper perspective. Worldwide the MICE sector’s various categories are similar re-market share: 60% Corporate...
MICE Academy

Bring your own caterer

It is difficult to believe there remains both MICE venues and in particular various types of organisers who cannot understand why their own caterer should not be allowed as a matter of general acceptance. The ramifications of any MICE venue...

Corporate cut-backs hurt MICE spend

It is noticeable that the majority of the MICE Spend sector – which is the corporate market – has indeed cut-back on MICE Spend.  In a snap survey undertaken within the last four weeks – MICE venues are finding their traditional booking clients are...

UK MICE spend increases for SA benefit?

Interesting read is the upward trend of the UK MICE industry. Quoted in Meetpie.com published by CAT Publications is the latest data from the Institute of Practitioners in Advertising. ‘Events budgets have increased by almost eight per cent, It...
MICE Academy

Congratulations to Sue McGuinness

Quoting from an article on SA Conference: ‘The international conference specialist, Europa Organisation, has recently launched a division in Africa, Europa Organisation Africa (EOA), under the leadership of Sue McGuinness, who has been involved in...

You are what you eat

It’s the food we eat at MICE gatherings that could make the difference. In IBTM’s global events magazine July edition of The Diary, it was interesting to note what types of food ingredients should be considered for a serious conference or working...

Make it a Hackle Brooke year-end

Year-end functions need to be handled with great care as to a number of circumstances that could prove highly successful or a disaster in the making if certain issues are not addressed and indeed attended to. Hackle Brooke is offering year-end...