Helen Brewer | The Planner - Part 3
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Helen Brewer

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The might of MICE confirmed

As if there was could be any doubt, the big and easy financial pickings fuelled by the MICE industry confirms conclusively how (venues, catering, entertainment, rentals and the like) without even taking account of travel, tours, accommodation and...
CedarWoods of Sandton conference

MICE is a four letter word

It appears the industry is โ€“ once more – regurgitating the well-worn question: Should the industry โ€“ collectively – be called business events or MICE? Business events are focused on the prime requirements of business tourism. In other...