Heather Hook | Jan 12, 2016
Although I created this template to help my staff asking the right questions in client meetings for predominantly speaker events where product sales and the like take place – this can be adapted to any event. Sit down and work through every...
Heather Hook | Jan 12, 2016
Putting together your first business plan shouldn’t be a totally over whelming and daunting experience.Β Below is a fool proof guide to creating a basic, yet comprehensive business plan for any business. Business Plan OWNERS Business...
Heather Hook | Jan 12, 2016
A basic budget template to get you started with your events. Remember to put the name of the event, the date and the venue at the top of your document. This can be done in an excel document, with a page for projected budget and one for actual...
Heather Hook | Jan 12, 2016
Keeping track of your time spent on your different client’s projects is vital. Often you don’t realise how much time is allocated to one client per month, and you don’t want to be working like a maniac and undercharging for your...
Heather Hook | Jan 10, 2016
The hard-copy of the Event Industry Summit (EIS) outcomes makes for interesting reading as the objectives allowed the top venues, independent planners together with several various end-users/buyers, from primarily the corporate market, to debate...
Heather Hook | Jan 5, 2016
Crack The Code and BadgevilleΒ encourage attendees to visit as many exhibition stands and attend as many breakaway sessions as possible to gain points and claim prizes. However, if your goal is to increase interaction between attendees and...
Heather Hook | Jan 5, 2016
Looking to spice up your events a smidge? Something different and encouraging delegate participation and involvement, getting people talking and your event trending on social media? Gamification basically takes the competitive nature and form of...
Heather Hook | Jan 5, 2016
Be particular about the staff you hire. They need to be motivated and enthusiastic, and not driven solely by the fact that they will be receiving money at the end of the day. They should get a kick out of the events industry, or from being able to...
Heather Hook | Jan 5, 2016
How do you know what to pay those who work for you β and not to mention yourself? A good rule of thumb is to check out what the greater industry pays. I pay my temporary staff quite well, as I train them to have event-specific skills. I train all...
Heather Hook | Jan 3, 2016
Finding the right audiovisual partner is crucial to the success of any event. Julian Cohen shares how he made every childβs dream come true by bringing the Gruffalo to life.Β For Julian Cohen, owner of Avstage , challenges are viewed as...
Heather Hook | Dec 22, 2015
Outdoor advertising media can be a huge boost for your event, and can help bring in bookings. There are many options available depending on what your budget allows β from billboards, to street poles and trailers. Billboards will be your highest...
Heather Hook | Dec 21, 2015
Most venues supply some basic audiovisual equipment along the venue hire fee, the rest of your requirements will be an extra cost. This may well work out more cheaply for smaller events, as the equipment is already on-site, which helps the...
