Shanna Jacobsen | Mar 15, 2018
Data security is becoming an increasingly important issue in the event industry (and elsewhere), so today we are sharing a few simple measures you can take to keep your data (and that of all your clients and event attendees) secure. If you’re not...
Shanna Jacobsen | Mar 12, 2018
Every business needs to maintain a healthy balance sheet. This is why, sometimes, requesting a discount can be a smart way to manage expenses – as can refusing one. So: when is it reasonable to accept a discounted rate request, and when should you...
Shanna Jacobsen | Mar 8, 2018
Conserving water is a new normal in Cape Town – and a recommended practice elsewhere in South Africa, as water restrictions are in place across much of the country. Here are 20 ways you can manage water consumption in a responsible manner at your...
Shanna Jacobsen | Mar 6, 2018
Event coordinator was charted the 5th most stressful job in the world, according to 2017 research by CareerCast.com. (In fact, we’ve spoken about it before – read Event work stress: 4 ways to manage it better.) This is in a large part due to the...
Shanna Jacobsen | Feb 13, 2018
Adding interactive elements to your conference is a good strategy to keep attendees engaged and interested. Which in turns means they’ll learn more, benefit more, and likely enjoy themselves more too. So, how can you do this? Below are a few...
Shanna Jacobsen | Feb 13, 2018
You’ve done lots of work marketing your event, to get people to visit your website so they can take that all important final step and purchase their tickets. However your work isn’t over yet. The way you present your event on your site is critical...
Shanna Jacobsen | Jan 16, 2018
It’s likely you have heard a lot about event greening, but how much of what you know is true? As with all newer things, there can be some confusion and misinformation. Here we unpack some of the more common event greening myths and set the record...
Shanna Jacobsen | Jan 16, 2018
January 2018, a new year, a fresh start for many. For hoteliers this marks the centre point of the hospitality season, and a good time to consolidate strategies for the year ahead. Being such a highly competitive field, an effective public...
Shanna Jacobsen | Dec 14, 2017
Sundowners: it’s a word that’s synonymous with summer holidays and evokes images of evening sunlight glinting off your cold cocktail, with sand in your toes and salt on your skin. With the festive season underway, Luane Lavery, Brand Communication...
Shanna Jacobsen | Dec 6, 2017
You’ve planned your company’s year-end event down to every last detail, and you’re sure it is going to be spectacular. You’re feeling excited and proud. And then, this happens… You forgot to invite an important client It’s the day before the event...
Shanna Jacobsen | Dec 6, 2017
Have you planned your New Year’s resolutions yet? If you work in the events industry then quite possibly not – you’ve probably felt too busy to give it a thought. Luckily, we have five great ones for you to consider. Plus, they’ll give you a...
Shanna Jacobsen | Dec 6, 2017
If you want to make the most of your holidays and come back refreshed and full of inspiration, you need to do some digital detoxing, or “unplugging” from your electronic devices. This isn’t to say you must leave your phone locked up at home (though...
