UFI Connects: Building Confidence & Inspiring Trust in Frightened Customers

Exhibitions are resuming in a growing number of European countries – with more opening their doors in September and October. Research shows that exhibitors and visitors are keen to return to the show floor to reconnect and to rebuild their businesses, however there is understandably many frightened customers who are hesitant to make the step. So confidence remains a key issue in the coming months and years, and as an industry we must reassure customers and visitors that exhibitions can be operated in a controlled environment, following local regulations, in order to minimize associated health risks.

Speakers:

• Alessia Andreoli – Operations, Fiera Milano – Milano Única
• Marco Carniello, Group Brand Director, Italian Exhibition Group – Voice
• Canan Karaosmanoğlu, CEO, iZFAS – 89th Izmir International Fai
• Stefan Koschke, Show Director, Messe Duesseldorf – Caravan Salón
• Paul Marceul, Chief Marketing Officer, Luxexpo The Box – Box Street Market

Moderator: Nick Dugdale-Moore, Regional Manager Europe, UFI

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