Many events follow very similar formats and are becoming indistinguishable from each other. theplanner.guru offers just a few tips and tools for you to switch up the pace and create impactful experiences for your attendees.
Events are becoming predictable. And no, this isn’t because we have a programme to tell us what’s next on the agenda! The reality is that event organisers rely heavily on tried and tested methods. This isn’t necessarily wrong, particularly if the event is achieving its set outcomes, but what this is resulting in is that events are dissolving into repetitive, indistinguishable experiences with many of these running almost identical programmes, and some even discussing the same topic. The question we need to ask ourselves is how does this make an impact in the hearts and minds of attendees, and how can we move and win them over to ensure that we have endeared ourselves to them?
Event attendees need a change of pace. While having an agenda gives them the security of some element of predictability, we need to connect with our audiences differently to ensure we remain top of mind.
“Even the most imaginative event planners run out of creative steam. This is particularly true if you’re working on simultaneous projects or on tight deadlines – you need great event ideas yesterday! Thankfully, there are many sources of event inspiration you can tap into when you’re creativity is low. From social media feeds to mood boards to your network of event planners, you can find event planning inspiration when your creativity is running on empty,” notes Cvent’s Socialtables.
Inspiration
Some areas in which you may want to focus your inspiration include:
Food (suitable for small and large audiences) – picnics, cook/bake-offs and themed foodie days are just some ideas you can incorporate;
Social (suitable for small audiences) – get your audiences to connect more personally by either asking them to talk about their likes, dislikes and hobbies or ask that they take a picture of their most valuable possession and talk about why this means so much to them;
Well-being (suitable for small audiences and large ones in groups) – massage/aroma therapies and meditation;
Community (suitable for small audiences and large ones in groups) – create legacy initiatives in which your attendees can also participate.
Resources
Here are some other resources you may want to consider:
- 200+ Event Ideas To Steal Today
- 9 Inspiring Women’s Conference Ideas
- 24 Creative Corporate Event Ideas to Level Up Your Guest Engagement
- Event Inspiration: Corporate Events
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