To ensure your event provides what delegates are looking for while delivering on an exceptional return and value for clients and sponsors, The Meetings & Event Planner looks at how to best align these objectives to overall success.
Attendance is one of the greatest determining factors in substantiating the success of an event, along with ROI. For this reason, drawing in delegates is crucial. But beyond being a one-hit wonder, how does an event grow and develop into a highly sought-after experience where there is regular and repeated demand?
If we were to consider the principles of search engine optimisation, the top hit would attempt to best answer the question the user has asked, failing which, they move on to the next response. Events are no different – if a delegate did not derive the experience they were looking for, they will likely not bother attending the next event or share this with anyone else, and quite possibly seek out an alternative. However, if an event delivers on its promise and exceeds all expectations, it can leave an indelible impression on your attendees that keeps them coming back for more.
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Event performance KPIs that matter
Bizzabo has developed an exhaustive list of 22 KPIs to determine event success. Here are the top 10.
- Event check-ins
- Event surveys
- Net promoter score (NPS)
- Number of active community supporters
- Number of messages sent within the event community
- Speaker engagement
- Session analytics
- Determine top performing topics
- Live polling response rate
- Social media mentions
