Heather Hook | Jan 5, 2016
Be particular about the staff you hire. They need to be motivated and enthusiastic, and not driven solely by the fact that they will be receiving money at the end of the day. They should get a kick out of the events industry, or from being able to...
Heather Hook | Jan 5, 2016
How do you know what to pay those who work for you – and not to mention yourself? A good rule of thumb is to check out what the greater industry pays. I pay my temporary staff quite well, as I train them to have event-specific skills. I train all...
Heather Hook | Jan 3, 2016
Finding the right audiovisual partner is crucial to the success of any event. Julian Cohen shares how he made every child’s dream come true by bringing the Gruffalo to life. For Julian Cohen, owner of Avstage , challenges are viewed as...
Martin HIller | Dec 31, 2015
Most event planners are in their thirties. Most successful incentive participants are in their 50s. Most event programmes are written for 18-year-old attendees, it would appear. John Fisher wonders whatever happened to thinking about the...
Martin HIller | Dec 31, 2015
John Fisher explains how to choose a suitable incentive travel destination. In Max Cuff’s now legendary definition of incentive travel, the product hinges on an exceptional travel-related experience. The trouble is one man’s Monte Carlo can be...
