Event sponsorship is a massive determining factor in the viability of any event. With trends indicating that virtual events are here to stay, at least for the time being, Flock Eventing Platform has shared eight cool ideas to consider when it comes to sponsorship of events taking place in the online space.
“Even though virtual events are certainly picking up momentum, and rising in popularity with attendees, a few questions remain from an event planner’s point of view. As one of the leading event technology companies in Southern Africa, we always strive to provide answers and assistance to the event industry where we can,” says Mike Lysko, CEO of Flock Eventing Platform.
His top tips for attracting sponsors are as follows:
- Mobile app banners and splash screens
A great sponsorship tool is using a mobile app with your virtual event. Apps are a useful way to consolidate all event information for your attendees. From documents and social streams to attendee engagement and interactivity like live polling and live Q&A, it’s a really professional touch to have everything so easily accessible – and to place your sponsors in front of your delegates.
- Sponsored breaks and networking sessions
Let sponsors name your tea breaks and networking sessions. These can include ice-breaker activities or entertainment with brandable backgrounds and posters.
- eBooks or template downloads
If applicable to your event, another option is to have eBooks or templates your attendees will find value in and keep returning to over time. These are prime real estate for sponsor logos.
- Virtual goodie bags
Create virtual goodie bags on your mobile event app or include them on your event website as a download for guests. Your imagination is your only limit.
- Opening slides or watermarks
Give sponsors the opportunity to brand opening slides of the webinars and presentations, where possible.
- Sponsors on invites and marketing collateral
This form of sponsorship is a clever way to reach even more people than those who attend, as these will be sent to all potential registrars.
- Prizes and giveaways
Give sponsors an opportunity to provide branded prizes. As a fun way to give the prizes away, you could host a quiz with questions that are oriented around the sponsors’ brands, and even name the quiz after them in a clever way.
- Virtual booths
Providing sponsors with a booth that can be branded, and a platform to showcase their products and services in a virtual environment, is another novel way to add value for sponsors.
For more tips and ideas on hosting virtual events, visit www.flockplatform.com/blog.
