theplanner.guru learns why micro events are an important strategy on the back of the Covid-19 pandemic.
Events are an important driver in creating awareness around brands, people and initiatives. The reason for this is that they are designed around generating high engagement and impact. It is also why there is a greater focus on finding solutions to support this objective.
“Take a moment to recall the last event you attended that had a lasting impact on you. Did you have the chance to speak with someone new? Did you discover something useful to implement in your personal or professional life? Were you challenged to think about a topic differently? The remarkable thing about events is that people remember them not for their size, but for their personal impact,” notes Meaghan Maybee in a blog for pc/nametag.
Similarly, says Flock Eventing Platform, the emphasis of an impactful micro event should be on quality rather than quantity.
“It goes without saying that micro events are smaller than average events that used to be attended by upward of 4 000 people. This number has been on a decline since 2019 and smaller, more exclusive events are growing more popular by the day. When hosting a micro event, you are presented with the opportunity to hand pick your attendees. If you provide these attendees with a curated eventing experience, you will see a noticeable increase in their engagement and participation.”
The concept of a micro event isn’t one that is new, but are growing in popularity as a more meaningful way to connect with event attendees.
“Micro events and larger events can coexist to help businesses target different needs. Hosting micro events can help you reach a more targeted audience in a shorter amount of time. Think: VIP events, short networking events, ‘lunch & learn’ sessions, and more. The smaller size helps organizations connect with each attendee more easily,” highlights Vimeo.
For more micro trends resources, click on the below:
How to Plan Newly Popular Smaller Events
Why Micro-Events Are The Key To Successful Hybrid Events
How Micro-Events Supercharge Your Event Strategy
