Shanna Jacobsen | May 20, 2022
Do event organisers understand attendees’ needs, wants and desires? Liz Lathan, CMP, CMO, and a co-founder of Haute Companies, took it upon herself to identify attendees’ pet peeves to create The Attendee Bill of Rights: A Guide to...
Shanna Jacobsen | May 8, 2022
theplanner.guru learns why micro events are an important strategy on the back of the Covid-19 pandemic. Events are an important driver in creating awareness around brands, people and initiatives. The reason for this is that they are designed around...
Shanna Jacobsen | Apr 29, 2022
A convention bureau is a fundamental aspect of every established MICE market. theplanner.guru delivers an overview of some of the offerings provided by convention bureaus – both locally and internationally – to understand the role they play. Kenya...
Shanna Jacobsen | Apr 8, 2022
theplanner.guru unpacks the African Perspectives on the MICE Industry Report’s MICE Industry Maturity Index to understand where the top five MICE markets are on the continent. EGYPT Based on the World Economic Forum’s 2019 stats, tourism...
Shanna Jacobsen | Mar 21, 2022
Creating a standard for outcome-based events should be a no-brainer. theplanner.guru makes a case for why this matters now more than ever. Given the financial outlay and effort required to bring together each event, it is time that the MICE and...
