Shanna Jacobsen | May 8, 2022
theplanner.guru learns why micro events are an important strategy on the back of the Covid-19 pandemic. Events are an important driver in creating awareness around brands, people and initiatives. The reason for this is that they are designed around...
Shanna Jacobsen | Apr 19, 2022
Global Exhibitions Day advocates for the irreplaceable value of physical exhibitions and face-to-face business events in bringing people together and driving the global economy. It is a recognition of the power of face-to-face events to create...
Shanna Jacobsen | Apr 8, 2022
theplanner.guru unpacks the African Perspectives on the MICE Industry Report’s MICE Industry Maturity Index to understand where the top five MICE markets are on the continent. EGYPT Based on the World Economic Forum’s 2019 stats, tourism...
Shanna Jacobsen | Mar 28, 2022
On 15 March 2022, the SA Events Council hosted the Road to Recovery webinar together with several business events industry role-players. Here is an overview of the discussions. Exactly two years after the declaration of a State of Disaster...
Shanna Jacobsen | Mar 21, 2022
Creating a standard for outcome-based events should be a no-brainer. theplanner.guru makes a case for why this matters now more than ever. Given the financial outlay and effort required to bring together each event, it is time that the MICE and...
