Shanna Jacobsen | Feb 19, 2022
Time is short and capacities for attendance are even shorter. We don the attendee’s hat to understand what the crux is for their attendance and participation. Over the past two years, event planning has come with its own interesting set of...
Shanna Jacobsen | Oct 1, 2021
Following its official launch in June this year, the African Perspectives on the MICE Industry Report 2021 aims to provide insights that enable the entirety of the business events value chain to inform their strategic...
Shanna Jacobsen | Sep 21, 2021
This past week saw the launch of the Events Industry Council’s first phase of its landmark Equity Acceleration Plan. The Events Industry Council (EIC), a global voice of the business events industry on advocacy, research, professional...
Shanna Jacobsen | Sep 10, 2021
A key objective for us as event organisers and planners is to deliver ROI for our clients. theplanner.guru explores some of the top strategies we can implement. Return on investment – it’s the sweet spot for any event organiser and marketer, and of...
Shanna Jacobsen | Apr 19, 2021
Recently, davies tanner in partnership with IBTM Events launched its Global Destinations Marketing Report on the IBTM Connect platform. The report looks at what marketing channels destinations have been using to remain engaged with their audiences...
