Shanna Jacobsen | Apr 25, 2023
Digital marketing guru Natasha Jayne Heiberg shares her insights and expertise with us on the most effective ways to promote engagement on social media, and benefit from the analytics these interactions generate. This article was first published in...
Shanna Jacobsen | Mar 21, 2022
Creating a standard for outcome-based events should be a no-brainer. theplanner.guru makes a case for why this matters now more than ever. Given the financial outlay and effort required to bring together each event, it is time that the MICE and...
Shanna Jacobsen | Jan 22, 2020
Last week we ran a piece on getting your Instagram account basics right (if you missed it, click here to read it now). But what next? ‘Next’ is the tricky part where you need to start creating powerful, engaging content that attracts your niche...
Shanna Jacobsen | Jan 15, 2020
The lure of setting up an Instagram account for your business is understandable. It is one of the leading social media platforms, and over 200 million users visit a business instagram account every day. It’s also a good platform to reach the...
Shanna Jacobsen | Dec 4, 2019
While most social media platforms are about being social in a broad sense, LinkedIn is the go-to one for being social with your professional colleagues. So the launch of LinkedIn Events is an exciting development for B2B event professionals looking...
