What does being an event planner entail?
Firstly ask yourself – What kinds of events are we talking about? And, what is event planning? First things first. Generally speaking, special events occur for the following purposes:
- Celebrations (weddings, birthdays, anniversaries and the like)
- Educational (conferences, seminars and meetings)
- Promotional events (such as new product launches or fashion shows)
- Public events (showcases, or educationals)
Planners of an event may need to handle any, or all of the following tasks related to that event:
- Conducting research
- Creating an event design
- Finding a site or venue
- Arranging for food, decor and entertainment – if not already supplied by the venue
- Planning transportation to and from the event – for delegates and staff
- Sending invitations to attendees – usually via an automated system
- Arranging any necessary accommodation for attendees at the venue or nearby hotels of an appropriate standard
- Coordinating the activities of event staff – uniforms, processes and flow etc
- Supervising at the site – managing timings, staff, suppliers and others
- Conducting evaluations of the event and providing feedback to the client
How many of these activities your business engages in will depend on the size and type of a particular event, which will, in turn, depend on the specialisation you choose.
Why do people hire event planners?
This question has a simple answer: Clients often find they do not have the expertise and the time to plan events themselves. Independent planners can step in and give these special events the attention, and the background knowledge and experience, that they deserve.
Who should become an events planner?
Organised, efficient and with extreme attention to detail, an event planner manages each event like a well oiled machine.
Event planning appeals to those you get a kick out of seeing everything running to plan, and the joy of seeing their clients having a great event.
Qualifications are a bonus, but basically experience counts in this industry, the more events you manage, the more you learn as you go.
The industry can be stressful, and managing people, not only clients, but suppliers and staff with ease, so that everything pulls together at the right time is a key factor.
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