In 2014, the number of web users globally surpassed the number of desktop users, according a report by comScore. People who fall into the age group of 18 to 24 use mobile apps more than any other group, followed closely by 25 to 34 years and then 35 to 44 years. While no hotel would dream of operating without a website, they have been slow to target their customer base with the technology interface they prefer to use – apps.
The Radisson Blu hotel group, however, has anticipated its customers’ needs and created a cutting-edge hotel app that makes their experience better, more efficient and more comfortable. The Radisson Blu hotel group offers the bespoke One Touch app to streamline all aspects of the hotel’s guests’ interactions and transactions.
The app, which is available for Apple and Android devices, provides 24/7 access to a wide variety of hotel and location services, with the intention of making guests’ booking and planning fast and friendly. Once downloaded, it can be used to access services at any Radisson Blu hotel around the world.
With the One Touch app, guests can access 24/7 Direct access to hotel’s services
- Pre-Arrival
Early Check In, Hotel Shuttle Schedule, etc.
- Guest Services
Housekeeping, Wakeup Call, Maintenance, etc.
- Concierge
Local Restaurants, Attractions, Nightlife, etc.
- Room Service
Full room service menu
- Transportation
Taxi, Rental Car, Trains, Flight Times, etc.
- Health & Fitness
Fitness centre, running routes
The app is also beneficial to the hotel staff, allowing them to communicate with guests during their stay, offer any on-site promotions, direct their guests to restaurants, bars and activities, and provide better overall service on multiple platforms.
“We know that nothing replaces the service experience of interacting with well-trained, professional hotel staff, but we also know that in an increasingly online world, many people prefer to manage their lives – and their travel – through a device,” says Werner Geere, general manager of the Radisson Blu Gautrain Hotel. “For this reason, we are proud to be able to offer our guests such an advanced interactive experience, ensuring that however they prefer to interact with us, we are available to them – as well as providing a host of additional benefits.”
The One Touch app also has a dedicated module for meeting coordination, which can be made available to targeted events audiences. This allows for the creation of special menus, agendas, presentations, invitations, offers, calendars, networking and more.
“With so many of our guests being business travellers, it is important that our app speaks to their specific needs,” says Geere. “And what with the fact that no two events are alike, we knew that the app had to be customisable to offer our business guests the kind of tailored information that was relevant to them.”
