On 28 April 2020, the Western Cape launched the “One Day” campaign to support its local tourism industry during the Coronavirus crisis.
The campaign showcases 12 unique activities that the province offers tourists, which can be experienced as virtual tours. Local tour operators have been set up to take people in lockdown from around the world on these tours, using streaming services like Zoom, and photography and video to demonstrate the magic of the province’s six regions – the Cape West Coast, Cape Overberg, Cape Town, Cape Winelands, Garden Route & Klein Karoo and Cape Karoo.
The tours include step-by-step bokkoms cooking class or exploring the cave paintings at Sankraal.
“Local tour operators have been set up to take people in lockdown from around the world on these tours, using streaming services like Zoom, and photography and video to demonstrate the magic of the province’s six regions.”
At the end of the virtual tour, viewers will have the chance to show their appreciation to the guides via Paypal or Snapscan, thereby giving the guides the opportunity to earn some limited revenue.
At the same time, the campaign will also remind visitors of the region’s breathtaking scenery, warm hospitality and many attractions – and that this will all (one day) be open to explore and enjoy again.
“This a welcome campaign that seeks to inspire travellers, who are currently stuck at home, with ideas for their first visit, or their return visit, to Cape Town and the Western Cape.”
The campaign was developed by Wesgro, the Western Cape’s official Tourism, Trade and Investment Promotion Agency, and also includes downloadable Zoom backgrounds of Western Cape locations, and the “One Day in the Western Cape” podcast series on Spotify will feature locals describing a relaxing 24hrs spent at a location they love.
Minister of Finance and Economic Opportunities, David Maynier, said, “This a welcome campaign that seeks to inspire travellers, who are currently stuck at home, with ideas for their first visit, or their return visit, to Cape Town and the Western Cape. In addition, this campaign allows people to make a difference to the lives of our talented tour guides by appreciating their descriptive storytelling and expertise. We know that the lockdown is a tough time for businesses, especially those in the tourism sector, and so we will continue to work hard to support business in the Western Cape with new and innovative ideas such as this campaign.”
The campaign was launched with a competition to win a trip to one of the One Day destinations when it is safe to do so. To participate in the “One Day” competition follow @Discoverctwc on Instagram, Facebook and Twitter or contact marketing@wesgro.co.za for more.
