Cape Town was abuzz this week with Africa Travel Week showcasing the continent’s travel offering in the most unique and vibrant of ways. Here are just some of the highlights.
After two challenging years spent in lockdown, Africa Travel Week, which ran from 11-13 April 2022, could not have come at a better time for the continent’s travel and tourism industry. With Cape Town International Convention Centre playing host to eight concurrently running shows and events, the atmosphere at the CTICC was tangible.
Here are some of the top features:
- Best Stand Awards
- Equal Africa 2022
- WTM Africa Ministerial Roundtable
- WTM Responsible Tourism Awards 2022
Trends to follow
In the Africa Travel Week Trends Report, the top 10 trends encompass the following:
- Greenwashing won’t cut it anymore: Greater transparency. More accountability.
- African cuisine will take its place at the global table
- Welcoming the emergence of ‘the diversity traveller’
- Accessibility will be a game-changer for tourism
- Time and wellness are the new travel commodities
- Travel bubbles are here to stay
- From over-tourism to impact tourism
- Slow tourism is coming of age
- The workforce of tomorrow is creating new travel opportunities
- Tech is driving human connection
For more information, resources and deep insights, visit www.atwconnect.com
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