The International Federation of Exhibition Services (IFES) has announced the MasterClass 2024 – Europe, scheduled for November 6-8, 2024, in Athens, Greece. This flagship event, organized in partnership with the Greek Meetings Alliance (GMA), will equip exhibition and meetings professionals with vital strategies and insights for thriving in the fast-changing global marketplace.
This collaboration between IFES and GMA is aimed at fostering knowledge exchange, promoting best practices, and encouraging industry collaboration. The MasterClass will provide both global and local professionals the opportunity to connect, share expertise, and introduce innovative trends into the Greek exhibition and meetings sector.
Event Theme: Innovate & Communicate
Under the theme “Innovate & Communicate: AI Tools and Intercultural Strategies,” this two-day event will cover essential topics such as intercultural communication, the use of AI to enhance creativity, and global business dynamics. Key focus areas include:
- Mastering Diverse Communication: Tailor your communication style to navigate cultural and interpersonal differences for stronger relationships.
- Conflict Resolution: Advanced techniques to handle conflicts confidently in both professional and personal settings.
- Exhibition Success: Boost visitor engagement and results with effective boothmanship.
- AI and Neuroscience in Creativity: Harness AI tools and neuroscience insights to elevate creative storytelling.
- Agility and Improvisation: Learn to adapt and think on your feet in unpredictable business environments.
- Collaborative Event Success: Build powerful partnerships and teamwork for impactful events.
The event will be hosted at the Stratos Vassilikos Hotel in Athens, offering a perfect setting for international and local networking and learning. The lineup includes experts such as Lee Ali from Expo Stars Interactive, Han Leenhouts from Sales and Pepper, and Marc Lauckhardt from Holtmann+, alongside keynote speaker Dr. Kyriakopoulos from Alba Graduate Business School.
A Step Forward for the Greek Meetings Industry
With this partnership, local Greek professionals will have the chance to engage with international trends and connect with global peers. At the same time, international attendees will experience Greece’s rich history as a top meetings destination and benefit from the expertise of Greek industry leaders.
Steve Riches, outgoing Chair of the IFES Education Committee and incoming Vice-President of IFES Strategy, emphasizes the event’s focus on innovation and communication: “We are committed to empowering our members to meet the future needs of our clients through international exchanges on trends and challenges.”
Registration and More Information
Registration is open for IFES members at €450 and non-members at €540. Don’t miss this opportunity to expand your professional skillset and engage with global leaders in the exhibition and meetings industry.
For more details and to register, visit IFES MasterClass 2024.
About IFES
The International Federation of Exhibition & Event Services (IFES) is a global trade association representing over 300 companies across 43 countries. IFES promotes the professional, commercial, and socio-political interests of its members through a global business and knowledge exchange platform. For more information, visit IFES.
