Suppliers with a tangible series of products such as staging, AV, decor, stand building as well as venue facilities are either ‘adding-value’ as a one-stop shop by tagging on a range of organising services or setting-up separate organising entities.
In the Meetings magazine January/February edition the Trend Report page 16 Item 1 – it was a prediction for 2015 however before the first month is behind the MICE industry, the green shoots are beginning to proliferate even faster than anticipated. The tactic in this economic climate is a greater slice of the MICE pic ensuring greater turn-over and more control over the event.
In real terms this trend does not bode well for seasoned independent event organisers. Of course it may weed-out the questionable from the experienced ones.
As it is, a number of independent organisers are feeling the heat of either cut budgets or less clients and the reasons could be more in their own back-yard than realised.
The industry also needs to take note that a supplier may not have the necessary knowledge in comparison to an independent organiser who seriously knows more than just the surface planning rules.
Have the experienced organisers minimised their risk of a sub-contractor flirting with their clients over a protracted period of time? Especially if the sub-contractor is also on the preferred suppliers list of that particular client. Have organisers thought-through how to go about applying strategic tactics to avoid having to constantly look behind in case there is a sharp object looming in the shadows? Likely answers to both questions are in the negative.
There are methods to reduce the possibilities of losing their clients to these types of circumstances.
During 2015 the Professional Planner Standards – being formatted for the second Event Industry undertaking at Hackle Brooke – will provide the guidelines.
Go to www.miceacademy.biz and provide your details under the Professional Planner Standards section to be placed on the list to receive further details.
