Exhibition organisers are a rare breed who need an array of expertise to balance a vast range of requirements in order to ensure a successful exhibition for all the stakeholders.
And the stakes are high for the risk capital of venue, floor space bookings, suitable sub-contractors such as stand builders et al together with the high expense of promotion and marketing over a protracted period of time. With no account taken for their annual operating costs plus adequate returns to shareholders, exhibition organising is not for the fainthearted.
Similarly clear-thinking marketers know that one of the prime aspects to the marketing mix is exhibition participation. Due to a whole range of expenses – exhibition participation is not a small change undertaking yet exhibition participation remains the most cost-effective in getting the organisation’s products or services across on a one-on-one as well as collective basis.
During Markex 2015 – Gary Corin with over 18 years industry experience representing the Exhibition Organiser’s Forum will provide participants to the VIP Marketer’s Workshop with an up-to-date, point by point method of ensuring that marketers get the most out of exhibiting to ensure a serious return-on-investment.
Included in the VIP Workshop participation will be a Marketer Survivor Kit which will include a portable power pack, stress ball, wine vouchers to name but a few of the essential survival components.
