“You can’t share a glass of wine over the internet or enjoy the same walk in the park. You can’t see deep into someone eyes when asking a question nor banter with friends. So people arrange to meet. It’s as simple as that’.” So said a well-known event fundi, UK’s Tony Carey many years ago and recently quoted in meetpie.com and included in an interesting article entitled ‘Back to the Future’.
What it does mean is that face-to-face meetings must clean up their act and ensure that it is of vital interest to have the MICE undertaking in the traditional manner otherwise digital will be the name of the game.
Hence the conceptual side of event planning is becoming more important than ever in order to determine effective networking and high message retention.
Seek out the creative talents which can bring out the best within the conference programme’s objectives. Failing which, do not be surprised if attending numbers decrease with the real preference to ‘go online’
