Helen Brewer | The Planner - Part 9
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Helen Brewer

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Markex and MICE gets huge appeal

Pioneering an innovative series of linked ideas can have high risk yet when it works – the rewards are nothing short of spectacular. The basic objective was to draw the MICE and marketing fraternity in a manner that would ensure various incentives...

Exhibition organisers to "go-it-alone"

The Planner newsletter was quick off the mark with the breaking news of several prominent EXSA members from the organising sector have made the unprecedented decision to form their own association. This move is no major surprise as there is...