Heather Hook | Dec 21, 2015
Every event needs a budget, even if it is very basic. There is no way that you can keep to the spend amount envisioned by either you or your clients, if you don’t keep track of it. It’s a constant process through the event, from start to finish,...
Heather Hook | Dec 21, 2015
Charging your worth and getting remunerated for the service you provide can be a huge challenge for any PCO in South Africa these days, and being an events management professional can be a hair-raising experience lately. So many competitors,...
Heather Hook | Dec 21, 2015
Scientific programme management is actually a whole separate arm of eventing, but for informational purposes, I will give you a brief overview on the field here. Scientific programmes relate to conferences within the medical and technical industry....
Heather Hook | Dec 21, 2015
Hand-in-hand with Scientific Programme Management, comes the on-site component of running the Speakers’ Room. Setting up the Speakers’ Room is quite straightforward – I usually place the arrivals/check-in desk very close to the door, to make it...
Heather Hook | Dec 21, 2015
If you are using a venue that allows you to stock and run your own bar, and to avoid wastage or over the top costs, clearly define a few things before heading off to purchase your stock: Guest Type and Preferences: What do your guests like to drink...
Heather Hook | Dec 21, 2015
Selecting the menu for your event can sometimes be quite a nightmare, but it is one that deserves a fair amount of consideration and effort. Family functions can be a bit more straightforward than catering for events where you don’t know all the...
Heather Hook | Dec 21, 2015
The most simple and cost-effective way to manage registration is through a manual system, where name lists are printed out and ticked off manually. If name badges are to be handed out, this would be the ideal time to do so. Lanyards with plastic...
Heather Hook | Dec 21, 2015
Social media has become a great method for not only events marketing, but also creating industry credibility for events over the last few years. Facebook marketing campaigns and creative use of Facebook advertising have supplemented the more...
Heather Hook | Dec 21, 2015
The Speakers’ Room is one of the most important areas at any multi-speaker event. The Speakers’ Room, which can also be known as the Green Room, a term which is rooted in theatre terminology, as the waiting rooms of performers prior to, during and...
Heather Hook | Dec 21, 2015
The type of event is obviously the first thing to take in to consideration when selecting your venue and the second thing will be your budget. A wedding, gala dinner etc would certainly need an upmarket venue – the only drawback with using a well...
Heather Hook | Dec 21, 2015
Over the years I have developed a few key partnerships with venues with whom I have good relationships, and with whom I have worked with well in the past. Things to keep in mind when looking for your ideal venue are: – How many people are you...
Heather Hook | Dec 21, 2015
You will often find that face-to-face meetings with a few key venues can go a long way in cementing a mutually beneficial relationship between you. Chat to them about the type of events you usually hold – see how they can work with your...
